Spring for Meals

When The Greater Boston Food Bank decided to create a spring-time fundraising campaign, they turned to me to help develop a concept for it. The Spring for Meals campaign brand identity was built upon the food bank’s efforts to provide and distribute fresh produce across its network of hunger-relief agencies. Aligned with the commemoration of National Nutrition Month in March, Spring for Meals raised over $1 million in its first year, to provide healthy and fresh ingredients to families in need across Massachusetts.

The creative included a campaign name, logo, a secondary color palette, out-of-home advertising (transit and outdoors), digital advertising, signage, digital assets for web and social media, giveaways, toolkits and more.